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I recently wrote a blog post about a brilliant video ad for the Smart car, a post which seemed to have gone over well with readers of this blog. Since then, I’ve been lucky enough to see another, even more brilliant, in fact, just awe inspiringly good ad, this time by that wonder company, Honda.

Having garnered over 3 million views in just over a week, no one can deny that this video does what it set out to do, awe, inspire, make the viewer believe. It did that and more to me. Bravo Honda!

The ad, called ‘Honda “Hands”‘, could actually be dubbed a film and according to its description “celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.” That said, no verbose explanation can ever do justice to this brilliant advertisement which includes some of Honda’s best loved products, from bikes, to the Honda Civic to the Asimo robot, my favourite robot of all and one which recently was unable to differentiate humans’ arm movements.

Anyway, enjoy the brilliant Honda Hands video, and if you like it, share it with a friend!

Mark Debono

Author Mark Debono

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