Developed and launched by Ixaris in 2003, EntroPay was the first virtual prepaid card to be introduced in Europe.
EntroPay approached Systemato with a simple request: streamlining their online presence so that visitors can understand more easily the main benefits of signing up for a free virtual credit card.
The idea was to set up a landing page that summarised the benefits of their product and answered common questions, such as who can own a virtual credit card and what you can do with it.
Our web content writing team handled the initial research by scouring similar offerings and noting down all the instances where EntroPay had an edge over the competition. These observations provided the basis for a first draft of the main landing page and the secondary one, which were refined over several rounds of revision into the final versions currently used by the client.
Systemato also refreshed some of the existing content on the website, polishing the copy and making sure it reflected the company’s advances throughout the years and its future goals.
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