You cannot ignore social media these days
Forget your PR agencies and their practices of yesteryear, today, your reputation is made or broken in the social networks. When all this social media malarkey was just starting out, we were already working with a huge online company, but they made the ill-advised decision of steering clear of social networks ‘for now’.
They got hammered on the blogs, on Facebook, Twitter and elsewhere. The moral of the story is that today; you don’t get to choose whether your company or brand maintains a presence on the social media; it’s already there. And with every unaddressed complaint people post about you and your brand, you’re only sliding down lower into social media infamy.