Get Your Marketing Strategy Funded with EU Support

A well-defined marketing strategy isn’t just a nice-to-have – it’s essential for building brand recognition, reaching the right customers, and driving measurable growth.

 

The good news? If you’re a micro or small business in Malta or Gozo, you don’t have to fund it alone anymore.

 

Thanks to the Marketing Strategy for Micro and Small Enterprises grant scheme, you can now get professional support to develop a marketing strategy that’s backed and part-financed by EU funds.

Here’s everything you need to know.

What is the Marketing Strategy Grant?

The Marketing Strategy Grant is a non-repayable EU-funded scheme administered by the Measures and Support Division. It’s designed to help micro and small businesses develop a complete, structured marketing strategy with the help of an external expert.

Your marketing plan should be a roadmap, not a rough sketch. This scheme exists to ensure you get a plan that’s tailored, strategic, and backed by research, and isn’t just a vague list of social media ideas.

Systemato is a registered service provider under this scheme, so we can help you deliver a strategy that meets every requirement and drives real impact.

What’s Covered?

This grant funds the creation of a professional marketing strategy, delivered by a registered, independent consultant. Internal staff or related parties aren’t eligible to provide the service.

The final strategy must include:

• Executive summary
• Market and business analysis
• Defined marketing goals
• Brand positioning
• Digital and content strategy
• Implementation plan
• ROI and budget forecasting
• Risk and sustainability considerations

The grant will also cover the time needed to develop the report, as long as all deliverables are met and submitted in line with the official requirements.

Grant Amount & Funding Rate

Here’s what’s available under the scheme:

1. Maximum grant: €10,000
2. Funding covers:
   • 60% of eligible costs for start-ups (less than 5 years old)
   • 50% for other eligible micro and small enterprises

You can only apply once, so it’s worth making sure you extract maximum value from your investment.

Who’s Eligible?

This scheme is open to micro and small enterprises that:

• Are based in Malta or Gozo
• Are engaged in economic activity
• Are not in financial difficulty or under recovery orders
• Are fully tax compliant
• Do not have in-house capacity to develop a marketing strategy
• Are engaging a registered, unrelated external consultant

If your business meets these conditions, you’re likely eligible.

How the Funding Works

Once your application is approved and your grant agreement is signed, you’ll have 6 months to complete the project.

Reimbursement is split into two phases:

1. 80% of the grant is paid once the strategy is submitted and approved.
2. 20% is reimbursed after you start implementing the strategy and submit proof of use.

Your consultant must submit a signed final report in PDF format, which includes all required sections and clearly acknowledges EU funding.

Why Now?

Simply put, this is a rare opportunity to get a fully-funded marketing strategy at half the cost, or less, if you’re a start-up.

With Systemato as your registered service provider, you get much more than just a document. 

You get a strategy rooted in research, tailored to your business, and designed to help you meet your goals across digital platforms, content, branding, and more.

Because while money helps, it’s not magic. Real transformation comes from clear strategy, smart execution, and the right team behind you.

We help businesses turn funding into focus, with marketing strategies built to make a difference.

Specifically, as a registered service provider, Systemato can help you by:

1. Aligning your communications with business goals
2. Mapping out multi-channel strategies
3. Developing creative concepts and setting campaign direction
4. Introducing you to reliable partners to help you make sense of, apply for, and get funding

Ready to Make Your Marketing Work Smarter?

If you’ve been operating without a clear strategy or relying on ad hoc efforts, it’s time to change that. 

With EU funding available to support your next step, you don’t have to figure it out alone or cover the full cost.

We’ll help you develop a data-driven, actionable marketing strategy tailored to your business goals, while guiding you through the funding process from start to finish.

Talk to us about how to apply and what your next move should look like.