Seeing infinity can be a question of tilting your head

You know that trick to make an advert appear at the top of the classifieds page in a newspaper? Start with a number and the system will print it first when it sorts through the listings alphabetically. But our client, 8, had a deeper reason for naming their company with a digit: eight looks like the infinity symbol turned sideways and, purely by coincidence, it’s also the number of people currently on their team.

We think that’s rather impressive, literally… or should it be, numerically?

8 offers a full range of accounting, business planning and consultancy services. People can count on 8’s expertise to set up a new company for their business idea and apply for financing to bring their product to market. To get the word out, 8 needed a new website to showcase their services and successes, and introduce their team to the world.