Services provided: web design & development
Alpine Sterling DMC
Going above and beyond for inbound travel
Systemato & Alpine Sterling DMC.
When Alpine Sterling DMC approached Systemato, there was no uhming and ahing or uncertainty – they needed a new website to improve user experience online. They had a website already, but it was feeling its age, wasn’t easy to update, and needed to be retired in place of something fresh.
We started our process with a stakeholder questionnaire, and a thorough testing of the previous website so we could learn specifically what we needed to replace and improve upon.
A well managed journey
As is to be expected of a destination management company with decades of heritage and experience, not to mention millions of airline miles, Alpine identifies as a group of personable professionals – and they wanted a website that reflects that.
This is where a bright pink, blue and white colour palette came in handy. Upon landing on the website (see what we did there), the user is transported with a video showing some of Malta and Gozo’s best spots, and as the colours take over, users can get a feel of how Alpine Sterling stand out from other local DMCs.
Each page is outlined with clear and logical calls to action to not only help the user reach out – but make for a great way to create to opportunities for conversions too.
In the end, this was, as expected, a journey well managed. An experienced DMC like Alpine Sterling are used to metaphorically juggling planes, ships, trains and busloads of people, so a website wasn’t going to faze them.