When Enrico Travel gave us a special assignment to promote their first-ever Bali trip on Facebook, we leapt at the opportunity and began brainstorming ideas.
Our team came up with the hashtag #WhereOnEarth, which was used to tease the educational trip in conjunction with cropped up pictures that challenged followers to guess where Enrico Travel will take them next.
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Marketing Manager, Enrico Travel Ltd
After revealing the location, the hashtag was used to let fans follow the group of local celebrities inviting on the trip and keep track of their adventures in Bali whenever they posted a new status or snapped a photo.
The campaign attracted a lot of attention and it’s safe to say that many Maltese people have been hooked on a trip to Bali after its launch! Following this assignment, Enrico Travel commissioned Systemato yet again to promote a special offer on social media, and create descriptions of their holiday packages that will be uploaded on their new website, as well as write website content, terms and conditions, and promotional offers.
And by the way, the #WhereOnEarth hashtag is still being used.
Content Writing
Social Media Marketing
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