Paddy Power Betfair

An online gambling goliath

Services provided: content writing

An online gambling goliath

If there is one online gambling giant that needs zero introductions, that would be Paddy Power Betfair. The online gaming leviathan (can you tell that we’re running out of words to say giant) operate the world’s largest online betting exchange. 

They offer a sports book, online casino, online poker and online bingol. Headquartered in London and Dublin, Ireland. Paddy Power merged with Betfair in 2016 to form Paddy Power Betfair, which is now called Flutter Entertainment, which is listed on the London Stock Exchange and is constituent of the FTSC 100 Index. 

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The unlikeliest of matches

You would be very hard pressed to find two more different companies than Paddy Power Betfair and Systemato. The first time we received an email from Betfair, we almost thought it was a scam or a phishing attempt. Luckily we did not let caution get the better of us and replied very quickly. Since then, we have delivered hundreds of thousands of words of content to various brands under the Paddy Power Betfair umbrella. 

The content that we write for Paddy Power Betfair is highly detailed guides and informational content relating to the various online gambling products that the group offers including blackjack, poker, bingo, and of course, slot games. 

Since we’ve been working with Paddy Power Betfair we have also learned from them a lot about how large companies work. Work with search engine optimization and natural linking. 

In addition, working with a gargantuan company like Paddy Power Betfair symbolizes for us that no client is too big to be served by us, provided that we keep our core principles of transparency and quality always front and center of our focus. 

We look forward to further evolution of the online gaming industry and to continue writing lots of high quality, evergreen and in-depth informational content for Paddy Power Betfair in the years to come.

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