X + Y
We’ve also been helping Y with a number of email marketing campaigns, planning, designing, writing and editing and sending of newsletters out to large lists in order to reach Y’s vast portfolio of clients and contacts. We also carry out reporting on the success of email campaigns, then optimise future efforts in keeping with our findings.
Lastly, we also helped Y Ltd with the creation and delivery of a specialised course, taught over 5 evenings, which delved into the subject of digital marketing, particularly for small to medium business. The course covered the basics of a number of tools, including those used for email marketing, web analytics, social media management, content management systems, and more, as well as best practices distilled from our years of experience in the field of digital marketing.