You cannot ignore social media these days
Forget PR agencies and their practices of yesteryear – today, your reputation is made or broken on social media.
When all this social media malarkey was just starting out, we were already working with a huge online company, but they made the ill-advised decision of steering clear of social networks ‘for now’. They were hammered on blogs, Facebook, Twitter and elsewhere – and they had no way to combat this.
The moral of the story is that today you don’t get to choose whether your company or brand maintains a presence on social media; it’s already there. And with every unaddressed complaint people post about you and your brand, you’re only sliding down lower into social media infamy.