The Systemato Team

We choose people we trust, people we like and people who know their business.

Since we work remotely, these three are necessary factors in anyone who joins us. If the three criteria above aren’t met, we don’t want that person here at Systemato.

We are in the business of getting things done, not of looking pretty and pretending to work. We leave that kind of stuff to others.

With that in mind, let’s introduce the Systemato team!

Say Hello!

Mark Debono

Came up with the name ‘Systemato’

Mark is a digital marketing consultant and has been reading since he could make letters out. He also read for a Bachelor’s degree in Communication and Psychology from the University of Malta.

Mark runs Systemato with the help of a team of expert or budding writers, translators, web and graphic designers, PR experts, and specialists in other areas, who frequently contribute to Systemato projects.

In a past life Mark was an advertising account manager with extensive experience in online advertising, including paid web advertising, PPC and advertising on Social Media. Today, Mark is an online marketing consultant, consultant copywriter and freelance writer with a penchant for faultless grammar, remote work, and Systemato’s youngest member, Tesla.

When writing, Mark’s goal is to create powerful, keyword-laden content for creatives, newsletters and websites to help make sites work at healthy ROI. He likes to put it another way, saying of his work, “I write words that hug the reader!

Outside work hours, Mark plays bass in metal band Loathe, practices martial arts, and is obsessed with photography, food, fast cars, and Blackadder.

Diane Brincat

Self-appointed internal consultant on feminist discourse

A lover of all things digital, Diane has sampled projects across our range of services from content writing and social media to email marketing and web development. Officially, our Head of Digital, and unofficially our team therapist and self-appointed consultant on feminist discourse, together with Mark and David, Diane oversees many of our digital accounts, with a special focus on Social Media Marketing.

Following a BA Honours in English and an MA in Publishing, from Oxford Brookes University no less, Diane began her career working with local marketing agencies and an award-winning publishing house in London.

But all work and no play makes Diane a dull girl. While a book is never out of reach and music is always blaring, you’ll find Diane at home cooking, baking or eating (sometimes all at once), or out with friends, most likely looking for somewhere… to eat.

Max Aiuppa

The Technologist

Max Aiuppa is a technologist and web-developer, co-founder of and actively consulting for various clients in diverse industries in both Malta and the UK.

His software development experience started at the age of 12; as a 17 year old, Max co-founded his first business venture, and others followed quickly. Since his youngest days, Max has been trying to bridge the gap between technology and operations, and designing solutions focusing on usability, modularity, scalability, and security by design.

David Paul Mallia


David’s writing is influenced by his wide range of interests, which reflects his eclectic background spanning languages, marketing and psychology.

He has written adverts for radio and TV, and screenplays for a couple of short films. As a copywriter at Systemato, David manages remote content teams, and helps organise and deliver projects for our clients.

Antoine Borg Micallef

Our Resident Bearded Hipster

Antoine is an environmentalist with a clear and often mischievous writing style. He graduated with a BSc (Hons) in Biology and Chemistry from the University of Malta and eventually landed in London where he pursued an MSc in Environment, Science and Society at University College London.

London brought with it numerous experiences, including a Research and Development internship with an environmental NGO, and volunteering opportunities on sustainability related projects. He then moved to Brussels to work with a lobby group on projects dealing with issues of youth unemployment, entrepreneurship and sustainable living practices. Antoine took a shine to the Belgian lifestyle so he returned for a Blue Book Traineeship with the European Commission as a Project Advisor trainee.

In his free time, Antoine runs a blog mainly centred on environmental issues in Malta. The experience he has attained from his blog, and the skills gained through various roles as a researcher have helped strengthen his writing capabilities. Apart from writing, Antoine considers himself to be a modest cook and baker, and is willing to try any type of bread or cake as long as it doesn’t come in a premixed box. He also loves to travel and experience cultural quirks that embody the place he is currently in.

Daniel Diosi

The Numbers Guy

Daniel is an e-commerce consultant who is responsible for advertising management, optimisation, and analytical insights at Systemato. He is passionate about understanding the goals and challenges of each client – as it is key to develop campaigns that contribute to their success both short and long-term.

Daniel holds a BSc in Tourism Economics and Marketing, and is currently studying Data Science and Strategic Management. His consulting company dCommerce supports some of the best hotels and resorts in the Maldives and in South East Asia. Daniel is a member of the Vietnam Tourism Advisory Board and has also consulted for the Malta Tourism Authority, to help develop better destination marketing for Gozo – where he lives.

When not working, Daniel enjoys living a fun and easy life that includes workouts, beach, building weapons of mass destruction in Minecraft (that can wipe out an entire online world in seconds), street food and traveling. Hopelessly stuck in the 90’s technoculture, Daniel still produces acid and psytrance as a hobby artist.

Karen Tanti

Karen Tanti is a B.A. (Hons) Sociology graduate, and while all things sociological are of great interest to her, the English language is where her heart truly lies, whether it be writing, reading or teaching it. She currently works as an English teacher to students of all ages, as well as writing up content for Systemato.

Having worked as an English teacher for the past six years, as well as a freelance proofreader for some time, content writing gives Karen the opportunity to flex her skills and unleash her creative energy through the keyboard.

When not standing in front of a class or typing up content for Systemato, Karen does some writing of her own, as she is currently working on a fantasy-themed novel as well as writing poetry from time to time. She is an avid reader, loves laughing at some stand-up, indulging in a glass (or two) of red wine, and considers herself to be a crazy cat lady.

Matthew Agius

The One They Call “Wookie”

Matthew Agius knows not what he is, only what he does best – and that is write.
Raised in London, he signed up for the Parachute Regiment in the mid 2000s for a brief stint of actual physical activity before returning to Malta and becoming a sausage with a law degree.

Matt reports from the Maltese courts for MaltaToday and has written for, or collaborated with, The Sunday Times, France 24, Euronews and TRT World, amongst others. His work has also been cited in the Guardian, as he will gladly tell anyone who’ll listen.

Aside from journalisting, lawyering, and fathering, Matt spends what little time he has left over playing bass with Mistura and, when he gets the notes right, can be quite not terrible at it, too. Allegedly.

Christina Zammit La Rosa

A Failed Peter Pan

After attempting to follow in Peter Pan’s footsteps, having failed miserably at that, Christina accepted her adulthood and has somewhat embraced it.

The first step in adulthood was completing a course in Psychology, which should have resulted in obtaining a masters in Forensic Psychology, which would have led to a successful career in Forensics. That didn’t quite work out as planned, instead she got roped into helping the family business, fell in love with business in its entirety, graduated from a Masters in Business Administration and is now pursuing this path to wherever it may lead.

Christina is easily understood, but only if fed and allowed to sleep. Do so, and she’ll be your best friend. She reads a fair amount and pretends to keep updated about current affairs. She’s annoyingly observant, rather meticulous, and attempts to organise everything in sight. Here at Systemato, that’s what she’s doing; whipping us into shape and filing what falls off.

Kelly Dent

The Witty One

Kelly is a bookworm, wordsmith, and collector of comic books currently based in Newcastle upon Tyne, where she’s studying part-time for an MLitt in Philosophy. After completing a BA Honours degree in English, she went on to read for an MA in Modern and Contemporary Literature and Criticism, studying hard while working as an English teacher at a local language school. Shortly before graduating, she started working as a copywriter for an international company, quickly working her way up to Senior Copywriter.

Over the years, Kelly has developed her own punchy style seasoned with just the right amount of wit and sarcasm – though she usually saves that for her blog (unless it’s called for in the brief). She can shape her writing to suit anything from a perfect press release to a carefully-crafted piece of prose; whatever the task at hand might be, she never misses a deadline.

When she’s not writing or proofreading, there’s a pretty good chance she’s playing video games, kickboxing, cooking, reading, vintage shopping or binge-watching a series like Black Mirror.

Debbie Shaw

The Little One

You can find Debbie at a café (probably wearing a beanie), scrolling through everyone’s Instagram feed on her phone. As far as scrolling goes, she’s out to find the next big thing – and how she can do it too. Now in Galway sitting for an MSc in Digital Marketing, Debbie is our Management and Research Assistant.

Recently graduated from the University of Malta with a Bachelors in European Studies with Philosophy, our youngest member has something to say about anything and everything political. On top of that, she also loves sports, cooking, photography and film making, so it is safe to say that she hardly ever struggles to find something to talk about.

Sergio Zammit

Sergio is a creative writer who chose to experience life rather than read about it in books. On his 18th birthday, he started working for Ryanair in Belgium. Since then he has worked in a variety of different business sectors across 3 countries. His insatiable thirst for knowledge and eagerness to learn helped him to quickly settle into every new opportunity.

Along the way, Sergio got an F.D. in Management and started multiple businesses, some successful, some not so much. Nevertheless, he remains confident that through his work he can help make the world a better place. His first step was to set up a blog helping other wantepreneurs deal with common startup challenges.

Potentially suffering from a little OCD, he cannot stand unintentional unevenness and other visual faux pas in professional work. Fortunately, when he feels over stressed he can get to the nearest airfield and hop on a plane and leave his troubles behind. Sergio is, in fact, well on his way to attaining his private pilot’s license.

Christine Cassar

The Crazy Cat Lady

From a young age, Christine loved the idea of being able to create things. This is the main reason as to why she wanted to choose a line of work that allowed those abilities to shine. She has a passion for writing and photography, as well as an interest in anything related to the arts.

Ever since she got the chance to do her ERASMUS experience in Galway, Ireland, Christine started to believe that part of her spirit belongs to the Emerald Isle. So much so, after completing her BA Honours degree in English, she jetted off to Ireland once again and spent two years living in the heart of Dublin. She’s currently back in Malta, but still finds time for a visit every few months.

Christine has a way with words and an eye for detail. She tries to take her readers on a journey by making her pieces fun, yet witty enough for them to enjoy. When she’s not writing, you’ll probably find Christine hiding behind her lens, capturing anything that sparks her interest. You’ll also find her hooked on a book, looking at flights, or binge-watching shows like Friends and crime documentaries such as Making a Murderer.

Christine is also a self-confessed crazy cat lady and is especially fond of black cats. In fact, she has recently adopted her very own black cat; Hades, to join her other two cats; Marie and Alba.

Brandon Shaw

Brandon is a wordsmith with a big background in dance and martial arts. He says he can do the splits, split heads, but never splits infinitives. He studied comparative literature and philosophy and has a knack for effectively communicating complicated ideas. Some call it ‘dumbing down’, but he calls it ‘smarting up’.

In addition to his work for Systemato, Brandon has edited a volume of around thirty academic articles, is an external reviewer for peer-reviewed journals, and has a few publications of his own. When he’s not writing, you’ll find him training in the studio or kung fu school. And, yes, he can use that three-sectional staff.

Dayna Clarke

Dayna is a Senior Clinical Speech and Language Therapist by day, and writer by night. She has a number of degrees under her belt from her homeland-the UK. Most recently she completed a Masters at the Autonomous University of Barcelona. Her varied writing career kicked off at the age of 12, when she won BBC Teletext young writer of the year, still to this day one of her proudest accomplishments.

By day she enjoys helping people with severe language impairments, after hours she avoids people at all costs, she is incredibly introverted and finds writing fills the gap where a social life should probably fit (Good for us). Nowadays she also writes for a national newspaper and several well-known magazines, she is also a clinical educator for final year University students and provides lectures on disability studies.

But don’t worry, Dayna has no qualms about being an isolated soul, and says she gets out and is social enough at her weekly Maltese lesson. There’s no point inviting her out, she won’t turn up. Aside from a heavy interest in language, linguistics, fixing people’s problems and repetitively explaining how to pronounce her name, she enjoys travelling the world to add to her fridge magnet collection (alone of course).

Ruth Attard

Ruth has been in love with literature, languages, and the power of words since a very young age. As an adult, she read for a Bachelor of Arts Honours in English and a Master’s in Translation and Terminology Studies, both from the University of Malta.

After some years working full-time as a Content Writer and Digital Marketer in various industries including F&B, Hospitality, Real Estate, and iGaming, Ruth decided to take the leap and turn her focus to remote and freelance working.

Somewhat of an introvert, she loves to journey in her own imagination and also from country to country, with a particular love for seeing different countrysides and old buildings.

Her interests include reading, writing, painting, and giving unsolicited psychological analyses to her friends and family. She is also completely in love with animals and adores dogs in particular and has to date, spontaneously brought two rescued puppies home.

She also loves babies, Harry Potter, cheese, and wine (but not when in the same situation together) and her superpower is napping for long hours.

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