Continental Cars Ltd
Since 1954 and the first Volkswagen Beetles to touch down in Malta, Continental Cars and the Mizzi family have been closely intertwined with automotive sales in this country. Even before then, the Group was already the representative of Morris (later Rover); in 1977 Continental Cars became sole distributor for Audi and Porsche. Various other brands followed – SEAT was included in 2009, Skoda in 2023.
As the sole representative and distributors of highly desirable European car brands Skoda, Seat, Cupra, Volkswagen, Audi, and Porsche, Continental Cars requires a large and varied audience to see and engage with its promotional messages.
The automotive market is competitive and rapid, this especially so with the push towards electrification of the automobile. To ensure the Group’s online adverts are seen by the right people, Continental Cars contacted Systemato.
Year
2021 – 2025
Industry
Automotive
Importation
Dealership
Services provided
Launch control and pedal to the metal
Automotive powerhouse Continental Cars has used Systemato’s Google Ads and social media advertising services since 2021, with fantastic results.
The job is made easier when you know and love the product you’re selling; Systemato founder Mark is a car nut, and he quickly put the team to sleep explaining the incredible torque figures of the Audi RS e-tron GT and why the Porsche Panamera GTS Sport Turismo is his favourite ‘money no object family hauler’.
In all seriousness however, deep knowledge of the automotive world twinned with expertise in digital marketing meant that we could work magic on Continental Cars’ ad campaigns, leveraging literally millions of ad impressions to promote the exceptional vehicles offered by the brands Continental Cars represents, to precisely the audience needed, driving footfall to the showrooms and increasing test-drive bookings.
Additionally, we have been entrusted with the filming and video production of a series of adverts for the brands Continental Cars represents, namely Skoda, Seat, Cupra, VW, Audi, and Porsche. These adverts, intended for digital use, specifically advertising on Instagram, Facebook, and YouTube, were edited in landscape and vertical formats, to capture as many views as possible, and subsequently, countless showroom visits and test drives.
