
Maypole
Maypole is a family-run group in Malta, established in 1900 and excelling in the manufacturing and distribution of food products, particularly bread and baked goods. Emphasising traditional Maltese baked products, Maypole balances tradition with innovation and technology, ensuring quality, consistency, and food safety standards.
The company is headquartered in a state-of-the-art production facility in Ħandaq. Maypole is a highly diversified household name in Malta, renowned for top notch baked goods of all kinds, and consistent quality in their retail outlets and outside catering operations.
The group presently has 28+ convenience store-style retail outlets dotted around the country, as well as two Nenu The Artisan Baker, one in Valletta, one in Mġarr, two Granelli coffee shops, and a burger joint called F’IDI in the heart of Qormi, where the Maypole story originally started.
Year
2023 – present
Industry
Foodstuffs
Catering
Convenience Shopping
Services provided
Breaking bread
Maypole approached us with the goal of creating a standout presence, especially throughout seasonal promotions, using Google advertising campaigns across Search, Display, and YouTube. We devised a strategic plan to make Maypole the talk of the town.
With Maypole’s significant investment in advertising budget, we garnered millions of ad impressions for them month to month, ensuring that Maypole’s extensive array of products receive all the attention required. Our collaboration with Maypole ensures that day-to-day products and seasonal promotions alike reach and engage audiences effectively.
In addition, we have assisted Maypole by providing photography services for various menu items, as well as animation of short form video clips aimed at online advertising.