Copywriting for Betsson

Swedish multinational, leader of the iGaming industry.

Systemato & Betsson.

Online gaming giant Betsson has been a client of Systemato for a number of years, and in a number of markets.

Many brands under the Betsson umbrella continually make use of our highly keyworded, expertly written content. Over the years, these brands have included Affiliate Lounge, Betsafe, Betsson itself, CasinoEuro, Cherry Casino, GunnersGaming, Norskelodd, Suomiarvat, Mr & Mrs Smith, and Harry Casino.

And what have we actually written? All kinds of stuff, from sportsbook content to email newsletters, to banner copy and game descriptions, game reviews, content geared for organic SEO ranking and so much more.

Photo by Matthew Mirabelli

“Mark managed to quickly get an understanding for our consumers who always were in focus in all material produced. I can strongly recommend Systemato to anyone else who wants to work with senior copywriters.”

Pål Andersson
Former Consultant @ Harry Casino

As birds of a feather.

Our work for Betsson covered a variety of marketing uses, from banners to Landing Page content, newsletter send outs, and blog posts.

We handled the entire email newsletter sendout calendar for one of the above Betsson brands, which is a huge deal in online gambling because as the old adage goes, ‘the money is in the list’; that is, the email list.

The email newsletters included highly targeted and precise messaging aimed to convince recipients to not only open the emails, but also to click through to the Betsson skin’s page, deposit more money into their account and keep playing, win or lose. Additionally, the Betsson brand sendout calendar had to include a large number of seasonal considerations including special promotions according to the time of year.

We also handled social media efforts for one of the above brands, ensuring that the communication of this brand be carried out in a particular tone and linguistic style. During the time Systemato managed this social media channel, followers increased manifold, clicks to the site increased and open lines of communication with players were opened.

Services Provided

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Content Writing

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Email Marketing

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Social Media Marketing

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Content Strategy

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