Betsson Group
Betsson is one of the leading companies in the European iGaming industry, offering a portfolio of over 20 brands, providing casino, sportsbook, and other gaming services across 20 countries.
Betsson has been a valued client of Systemato since 2011, having used our services across multiple markets and languages. Numerous brands within the Betsson group have benefited from our expertly crafted, highly targeted content. Over the years these have included Affiliate Lounge, Betsafe, Betsson, CasinoEuro, Cherry Casino, GunnersGaming, Norskelodd, Suomiarvat, Mr & Mrs Smith, and Harry Casino.
Our contributions span a wide range of content types, including sportsbook articles, email newsletters, banner copy, game descriptions and reviews, as well as SEO-focused content, among other deliverables.
Year
2011 – present
Industry
Sports betting
Gaming & entertainment
Services provided
Strategic Marketing Support for Betsson
Our work for Betsson has included a wide range of marketing initiatives, including banners, landing page content, newsletter campaigns, and blog posts, and multiple languages including English, Italian, Portuguese, German, Swedish, Norwegian, and Finnish among others.
We managed the entire email newsletter schedule for one of Betsson’s brands—a significant responsibility in the online gambling industry, where the value of an email list cannot be overstated. These newsletters, tailored to include seasonal promotions and special offers, featured highly targeted messaging designed to encourage recipients not only to open the emails but also to click through to the Betsson brand’s page, deposit funds, and continue playing.
We also oversaw social media efforts for one of these brands, maintaining a consistent tone and linguistic style. Under Systemato’s management, the brand’s social media presence saw substantial growth in followers, increased site traffic, improved engagement with players, and in new depositing customers (NDCs) in the period.
