MMH
The Mediterranean Maritime Hub is a 170,000m² maritime facility at the heart of the Mediterranean sea, in Valletta’s Grand Harbour. MMH is the culmination of a programme of development and investment to make Malta the regional centre for provision of a complete range of service support needed by the marine, oil and gas, fishery, and yacht and superyacht industries in the Mediterranean region.
With 1,200m² of linear quaysides and 70,000m² of internal and external storage areas, maintenance workshops, office space and a fully equipped training facility, MMH is purpose-built to provide a wide range of services including rig agency and rig stop services, planning, project recruitment, the contracting of pre-screened and pre-qualified personnel, logistics, facilities provision, supply chain services, and project management to any vessel, crew, or maritime operation.
Year
2021 – present
Industry
Shipyard
Maritime Services
Yacht & Superyacht facility
Services provided
How we got our sea legs
An enormous maritime facility such as MMH is a dynamic client to work with, requiring practical thinking and an appreciation for engineering and huge, expensive sea-craft.
Systemato dove into every corner of the facility as quickly as possible, starting off by photographing the Argo, a record-breaking carbon fibre racing yacht that took home the Multihull Line Honours and dominated the 2021 Rolex Middle Sea Race. From there on, all kinds of fantastic sea-craft sailed in.
Every month we handle the start-to-end process of ideation, creation, photography, videography, design, review and approval process of all marketing messaging for MMH, as well as publishing and advertising management of content for the MMH Facebook and Instagram pages, as well as their page on LinkedIn.
Working directly with senior management in this month-to-month planning gives us a comprehensive understanding of this multifaceted business and the needs of its highly diverse clients, as well as providing us with literal tonnes of excellent visual material to photograph and film.
