How do you get loyal customers to change their habits?
People love their Vileda products. A quick scroll through comments on their Facebook page reveals a passionate and loyal community that’s always ready to help others by exchanging cleaning tips and sharing their favourite cleaning tools. Being a Vileda customer is therefore as much about individual choice and convenience, as it is about being part of a group that cares deeply about housecare.
As the tagline goes: “Vileda makes my life easier”. So why was the brand still finding it challenging to convince local customers to buy cleaning products online? As a marketing agency, we had our job cut out for us. Our mission: convincing Vileda’s key over-35 demographic to adopt online shopping, and introducing the range to younger generations.
We presented the client with a comprehensive marketing strategy to meet their business goals, which our team would be in charge of executing over a number of months across a number of digital channels.