Welcome to the Systemato Blog

Here you’ll find a bunch of articles about events we’ve been to, work we’ve done,
and lessons we’ve learned in our years of doing online marketing.

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All A/B testing Case Study Content Writing eCommerce Email Marketing Facebook Google AdWords Journal Online Marketing SEO Social Media Uncategorized Video Websites

“Passion” should not be used to mean “competence”

Your product should NEVER make people feel stupid

Journal Online Marketing

Pushing Business Growth in Malta: 2024 Business Development & Digital Marketing Schemes

eCommerce Websites

Digitalise Your Business and Punch Above Your Weight

Hybrid work is a cop out

Big isn’t better than small

Introducing the Systematool

eCommerce Websites

Everything You Need If You’re Getting a New Website Done

eCommerce Websites

Make an E-Commerce Website Your Big Goal in 2022

Instagram Changes in 2021 that You Should Know About (even now in 2022)

An Olive Branch This Christmas

eCommerce Online Marketing

Get your eCommerce project launched AND funded

Why Daphne Caruana Galizia’s Blog is her Most Important Monument

Online Marketing

How to Repurpose Your Content and Minimise Effort

app fatigue

Journal Websites

App Fatigue is the Reason Why No One Downloaded Your App

Journal Online Marketing

The Digital Agency Toolkit

Case Study Email Marketing Facebook Online Marketing Video

How to Sell Anything – Case Study in Marketing Unglamourous Services

Case Study Facebook Online Marketing

Transparent Marketing: A Case Study

Ten Years of Systemato

Case Study Content Writing

PBS: Bringing the outside world to the digital world through QR Codes

bennetti consulting

Branding Bennetti: Creating a digital presence for a local law start-up

Sammut Specialists Help People Find Their Smile Again

A full review of the Harmoni standing desk after 3 weeks of ownership

4-word UX horror story: “U ejja mhux xorta”?

Redefining The Shipping Industry Through Video

Case Study Journal

How do you market a MICHELIN starred restaurant in COVID times?

A Look Through Systemato’s Corporate Gifts

Instagram & Puppies: Grow your Following Fast

moodboards

How to Use Moodboards for Digital Strategy

What we’ve learned from six weeks of COVID-19

Content Writing

How to Nail the Art of Writing iGaming Content

Content Writing

Why Content Writers Use Perspective To Change Know-how Into Buy-now

How Google Ads Can Help Skyrocket Your E-commerce Business

Client Case Study: Noni

Content Writing Journal

Finding Your Brand Voice: Dos and Don’ts

Client Case Study: Saint James Eye Clinic

15 Kick-Ass Podcasts Our Team Is Listening To

Introducing Gallarija.mt – Malta’s newest AI-powered property website

Google AdWords Online Marketing

Google Ads: A beginner’s guide to growing your business with paid search

How to Rock Facebook Marketing in 2019

5 Timeless Tips to Crush it on Instagram

Shooting a Video Advert
for Systemato

Online Marketing

How to write (and stick to) effective briefs that get sh*t done

What’s the story behind the statue of the little boy on Merchants Street, Valletta?

What Film Directing Teaches You About Better Video Marketing

How To Use “How To” Videos To Attract Customers

Does Agency Size Matter?
Small Team, Big Results

Content Writing Journal

Redundant Acronyms Make You Look Stupid
(Even If You Aren’t)

All I Know About Work,
I Learnt At 15

How We Hire
People at Systemato

Facebook Online Marketing

Why you still need a website in 2018, not
just a Facebook page

Facebook Online Marketing

3 Ways Systemato solves your social media marketing woes

Google AdWords Online Marketing

How we ran a hugely successful Google Ads campaign for a major retailer

Some diamonds shine brighter: How we reached 50k people with minimal budget and a good idea

Google AdWords Online Marketing

Why every business owner in Malta should use Google Ads

Content Writing Journal SEO

Content strategy for online casinos: What works in 2018?

Why Systemato?

We made a 3D printed game for our clients this Christmas

You should never pay for bloat

email marketing

Email Marketing

Email marketing in Malta: is it worthwhile?

Self-care: The key to successfully working remotely

Cheers to David

What My Dog Taught Me About Running My Digital Marketing Business

Online Marketing

Get your face on your site

Photo by R Crap Mariner (Flickr)

Content Writing Journal

The Writer’s Method – How to set yourself and your tasks up for writing success

Working From Anywhere – Diane On How She Does It

SysTEAMato Drinks Night

Online Marketing

How to use Instagram for business

Email Marketing

Do you have tiny ninja robots doing email marketing for you? We do.

Find out why that's a serious question, and one which costs you money. We take a look at user analytics in this post.

Online Marketing

Do People Behave Themselves on Your Site? Find Out With User Analytics

5 Steps to Prevent Disaster When Migrating Your Website

6 Steps to Prevent Disaster When Migrating Your Website (Based on Our True Story)

Online Marketing

How we use Hotjar to understand how users consume our clients’ websites

5 ways to use Instagram for digital marketing

5 novel ways to use Instagram for marketing

Content Writing Online Marketing

Content Marketing: not just adding a tagline to something someone wrote

Remote Working – What we love about working remotely at Systemato

Online Marketing

The oldies don’t get it; Snapchat marketing (what we know so far)

Facebook Journal Online Marketing

“Look, Ma, I’m on TV!” – Mark Debono interviewed on Business Chat

Holiday Marketing Tips for Retailers on Facebook

Email Marketing

Do You Make These Email Marketing Mistakes?

A/B testing Online Marketing

Test your way to marketing success with A/B testing

Email Marketing

Email marketing: Subject lines you can bet on

Social media: Making good connections isn’t just good luck

Content Writing

Content Writing: Choosing the right words shouldn’t be a gamble

Content Writing

Why a copywriter should be like Jason Bourne

Email Marketing Online Marketing

Email Marketing Isn’t Dead

4 Ways Social Media Can Benefit Your Business

Content Writing

Writing good content is a lot like boxing

The 10 basic commandments of SEO

5 Common Social Media Mistakes Companies make using Social

Doing social media doesn’t mean ‘just Facebook’

Systemato and Startup Weekend Malta become proud partners

Online Marketing SEO

5 Content Ideas for Businesses in Malta

Blogging for business, social media misunderstandings and more in the life of Systemato

Social Media – a huge misunderstanding

Content Writing Online Marketing

Why cheap content is bad for your site

To Blog or Not to Blog – Business Blog Examples (Event)

Online Marketing

What is a persona and why do you need one

This year of 2013 at Systemato so far

What’s new for Systemato in 2013 and ASW13!

A good name, in this case, SpaceX, lets you shoot off while your competition is still tying their laces.

My 6 favourite Android apps

Online Marketing

A day at the Google offices (and what I learnt there)

Content Writing Journal

A day at the Google offices (and what I learnt there)

Online Marketing

Let’s do social media… it’s free!

Online Marketing

How to start a blog?

Content Writing Email Marketing Online Marketing

8 ways to drive traffic to your website

Online Marketing SEO

SEO isn’t that difficult

Journal Online Marketing

Six great books you shouldn’t live without

Online Marketing

The Ten Commandments of Video Blogging

Facebook Online Marketing

How not to advertise on Facebook

Online Marketing

Symantec’s Norton Antivirus goes viral

Facebook Online Marketing

Why selling on Facebook has best reach

Facebook Online Marketing

Getting Facebook Ads right

Online Marketing

Old Spice smells like victory

Online Marketing

Dyson and Viral Marketing

Facebook Online Marketing

All about advertising on Facebook